This branding was done in tandem with Josh Shirlen, and I will say right off the bat I can't take full credit for this identity. Josh sent me a few concepts he had thrown together, and I then "cleaned up" one of my more favorite ideas he had, which contained the tree in the "R." I was able to make a few lockups, and the one above is an alternative that they use on hats and shirts etc., with the "TNR" being the main branding elsewhere.